Business & funding updates

• Adobe and Disney announce a multi-year alliance to build artist-led generative AI models

  Adobe and The Walt Disney Company said at Adobe MAX that they have formed a multi-year strategic alliance in which Adobe becomes an Official AI Innovation Partner, giving Disney early access to Firefly, Firefly Foundry, Premiere, and Photoshop plus dedicated engineering support. Through Firefly Foundry, the companies plan to build proprietary, artist-led generative AI models trained on Disney properties — character attributes, environments, and visual styles — for commercially safe, production-ready output across parks, cruise development, Walt Disney Studios, and ESPN. Adobe said Walt Disney Imagineering Research & Development is already using Firefly Foundry, including a sketch-to-image model that turns hand-drawn concepts into rendered 2D concept art.

  OfficialNov 9Source: AdobePart of Adobe

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