Official news, first rumor reports and substantive progress. Each entry keeps the information published at that time.
- Meta's Muse passes 10 million U.S. downloads in its first 40 days, per TechCrunch
Meta's AI companion app Muse has been downloaded 10.9 million times since its September debut, 10.2 million of them in the U.S., according to Sensor Tower data reported by TechCrunch. Sensor Tower says only 11 other apps have reached 10 million U.S. downloads in their first 40 days, most recently Meta's Threads in July 2023. It also says Meta put 39% of its total advertising spend toward Muse in October.
- Meta's Muse agent app adds native iPad support, per The Verge
The Verge reports that the latest update to Meta's Muse iOS app adds native iPad support. Muse, Meta's agentic AI tool, launched nearly a month ago and spent several weeks as the top free app in Apple's App Store; a Mac version was released earlier.
- TIME analysis: Meta's Muse builds hourly dossiers on 4M users, even non-users
Meta's Muse assistant is building continuously updated dossiers on its 4 million users — covering who matters to them, what they desire, and which nudges shape their behavior — a TIME analysis of Muse's internal instructions found, and Meta did not dispute the findings. Each hour Muse updates dossiers on users and on people mentioned in chats, messages, and emails it has read, mapping relationships, disputes, and "tensions and alliances," including people who do not use Muse at all. Internal prompts show Muse is told to strengthen relationships by noting inside jokes and to infer goals users "have not said out loud," with one example noting a user "responds better to short nudges after 10 PM." Since launching last month, Muse has hit No. 1 on the US App Store with more than 5 million downloads.
- Meta expands its Muse AI agent to small businesses, per TechCrunch
TechCrunch reports Meta is expanding its Muse AI agent to small businesses, saying the agent can help owners run their business and find new customers.